Positive Coaching
by Max Leeland
Positive coaches have power, they affect how athletes see, think, behave and react.

If one were to characterize the current model for coaching, it might be called "win at all costs."


The Double Goal Coach

"A win at all cost coach" has only one goal: to win! That type of coach is concerned primarily with teaching skills and developing strategies designed to win games or competitions. A Positive Coach is a "Double Goal Coach," who also wants to win, but has a second goal in mind; to help the athletes develop positive character traits, so they can be successful in life. Winning is important, but the second goal, helping players learn "life lessons," is more important. A Positive Coach puts athletes first.

There are three major elements to the job description of a Positive Coach.

  • A Positive Coach redefines "Winning"
  • A Positive Coach meets the Emotional Needs of the Athlete
  • A Positive Coach honors the Sport
  • A Positive Coach Redefines "Winner"

A Positive Coach helps his/her athletes redefine what it means to be a winner through a mastery of techniques and skills, rather than a scoreboard orientation. A Positive Coach sees victory as a by-product of the pursuit of excellence, focused on effort rather than outcome, and on learning rather than comparison to other athletes.

A Positive Coach recognizes that mistakes are an important and inevitable part of learning and fosters an environment in which athletes don't fear making mistakes. A Positive Coach does not ignore the teaching opportunities that mistakes present, but teaches athletes that the key to real success is how one responds to mistakes.

A Positive Coach sets standards of continuous improvement for themselves and for their athletes. A Positive Coach encourages his/her athletes, whatever their level of ability to strive to become the best athletes, people they can be. A Positive Coach teaches that a winner is someone who makes the maximum effort, they continuously learn and improve, while never letting mistakes (or fear of mistakes) stop of slow them down.

A Positive Coach Meets the Emotional Needs of the Athlete

A Positive Coach is a positive motivator who refuses to motivate through fear, intimidation, or shame. A Positive Coach recognizes that every athlete runs on emotion, and that without it the athlete can not go far.

A Positive Coach understands that compliments, praise and positive recognition fill the emotional needs of the athlete. A Positive Coach understands the importance of giving truthfully and specific feedback and resists the temptation to give praise that is unwarranted. When correction is necessary, a Positive Coach communicates criticism to athletes in ways that do not undermine their sense of self-worth.

A Positive Coach strives to achieve a 5:1 "plus/minus ratio" of praise to correction, recognizing that this allows players to better hear and understand the criticism given.

A Positive Coach establishes order and maintains discipline in a positive manner. A Positive Coach listens to athletes and involves them in decisions that affect the team. A Positive Coach works to remain positive even when things are not going that well.

A Positive Coach recognizes that it is often when things go wrong that a coach can have the most lasting impact, and teach important lasting lessons. Even in adversity, A Positive Coach refuses to demean themselves, the athletes, the environment or situation. A Positive Coach always treats athletes with respect regardless of how well they perform.

A Positive Coach Honors the Sport

A Positive Coach feels an obligation to the sport. A Positive Coach teaches their athletes to honor the sport, uphold the spirit as well as its rules. A Positive Coach respects opponents, and recognizes that a worthy opponent will push his/her team to rise to the next level. A Positive Coach understands the important role that officials play, and shows them respect, even when he disagrees with their calls.

A Positive Coach encourages players to make a commitment to each other, and to encourage one another on and off the field. A Positive Coach values the rich tradition of the sport and feels privileged to be a part of it. A Positive Coach demonstrates integrity and would rather lose than win and dishonor the sport, his/her team, or the profession.


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