Be a Catalyst
by M. Buckingham and C. Coffman
Great coaches refuse to limit their role to controller or instructor. Instead, they spend their time trying to figure out better ways to unleash their best performers' distinct talents.

Certainly all coaches would consider teaching to be central to their role, since sport skill acquisition is obviously critical to athletic success. Taken on its own, however, skill is often not enough. Consider Michael Jordan and the Chicago Bulls, who lanquished as play-off non-contenders for several seasons before Jordan was persuaded to redirect his considerable skills to put the interest of the team's success over his own. Here are some ways that you can become more of a catalyst with your athletes:
  • Strive to cut out a unique set of expectations for your athletes that stretch and focus them.
  • Highlight each athlete's unique style. Draw their attention to it; help them understand how it works for them and how to perfect it.
  • No news is not good news for athletes - it kills behavior. Great coaches don't forget to continue to reinforce the talents of their best performers. If you see your stars acting up, it is a sure sign that you have been paying attention to the wrong behaviors and the wrong people.

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